Consumer skepticism is the biggest barrier to AI-driven personalization

Businesses worldwide are eagerly embracing the potential for AI to provide personalized customer experiences, but customers remain cynical, according to Twilio. This year’s report underscores the value of an AI-driven personalization strategy for brands looking to both retain existing customers and acquire new ones, especially in today’s competitive market. 62% of business leaders cite customer retention as a top benefit of personalization, while nearly 60% say personalization is an effective strategy for acquiring new customers. … More →

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