Whether you’re booking a flight, opening a new bank account, or buying groceries, a select few well-known brands control the majority of the market. What this means for the nation’s goods—and prices—is examined in the Canadian Press series Competition Ltd.
Marc Poirier co-founded the search management platform Acquisio 20 years ago, but he will never forget how Google sparked the company’s decline.
It was 2015. The tech behemoth had recently reorganised its companies under the Alphabet brand and was assessing whether recent pushes into riskier projects like self-driving vehicles, internet-beaming balloons, and smart city infrastructure could match the success of its search engine business. The Brossard, Quebec-based business of Marc Poirier was in a lose-lose situation as advertising income and growth stagnated and the company felt pressure to increase earnings.
“I experienced first-hand Google going from partner to fierce competitor,” Poirier stated. “They started selling the same stuff th
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