BrandPost: Zero Trust, ZTA, and ZTNA: What’s the Difference?

Although many networking and security vendors use terms that include the phrase zero trust, not everyone is using it to mean the same thing. Adding to the potential for confusion are the terms zero trust access (ZTA) and zero trust network access (ZTNA), which often are used interchangeably. With so many similar terms and acronyms floating around, it’s important to make sure you understand what a vendor is actually talking about when you’re discussing solutions.

I often talk with several customers each week and I’ve certainly seen a rising trend in requests to discuss our zero-trust solution. Most times, customers are looking for a broad overview to start their research into the topic. A small percentage want to dig into the details of our ZTNA solution. By listening to their questions and asking a few confirming questions, it is easy to determine where they are in the discovery process.

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