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What are the key characteristics of successful online experiences? And what features or capabilities are innovative companies using to deliver these digital interactions?
We asked the IDG Influencer Network — a community of industry analysts, IT professionals, and journalists who contribute their knowledge and expertise to the broader IDG community — to describe what successful online experiences look like.
Many of the experts cited the need for inspiration deeply rooted in intimate knowledge of the user:
- “Businesses that deliver the most innovative online experiences operate with a ‘feral’ mentality. In other words, they develop product from time spent out in the wild, as opposed to deciding what customers want from a conference room. I also find the most successful companies don’t see innovation as replication.” —Frank Cutitta (@fcutitta), CEO and founder, HealthTech Decisions Lab
- A business that delivers innovative online experiences “keeps an ear to the ground by being constantly connected to market demands and cultural change, primarily through the use of fine-tuned social media. That means knowing who to listen to and what the various segments (demographics, age groups) are reacting positively to. It’s a company that is not afraid to fail in its attempt to connect.” —Steven M. Prentice (@StevenPrentice), author and speaker
- “The top online experiences are developed with a speed-to-value mindset, meaning that the engineering team understands the end user personas, needs, and value propositions and designs experiences that make it faster and easier for them. That includes optimizing for performance, especially for global apps that process large data sets and deliver personalized experiences.” —Isaac Sacolick (@nyike), president of StarCIO and digital transformation leader and influencer
Optimizing experiences based on user testing, data analysis, and ongoing experimentation is also key to delivering engaging interactions, according to experts.
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Read the original article: BrandPost: Success! Separate Yourself From the Pack for Innovative Online Experiences