This article has been indexed from CSO Online
In his book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, author Mathew Sweezey (who also heads up market strategy at Salesforce) argues that the key to breaking through the infinite media noise and reaching customers is context. Hooray! Sounds amazing!
Read the original article: BrandPost: Retail Data Needs Better Security in a Contextual World