As Deepfake of Sachin Tendulkar Surface, India’s IT Minister Promises Tighter Rules

On Monday, Indian minister of State for Information Technology Rajeev Chandrasekhar confirmed that the government will notify robust rules under the Information Technology Act in order to ensure compliance by platform in the country. 

Union Minister, on X, expressed gratitude to cricketer Sachin Tendulkar for pointing out the video. Tendulkar, in X, for pointing out the video, said that AI-generated deepfakes and misinformation are a threat to safety and trust of Indian users. He notes that platforms must comply with advisory issued by the Centre. 

“Thank you @sachin_rt for this tweet #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms have to prevent and take down. Recent Advisory by @GoI_MeitY requires platforms to comply wth this 100%. We will be shortly notifying tighter rules under IT Act to ensure compliance by platforms,” Chandrasekhar posted on X

On X, Sachin Tendulkar was seen cautioning his fans and the public that aforementioned video was fake. Further, he asked viewers to report any such applications, videos and advertisements. 

“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and fake news. @GoI_MeitY, @Rajeev

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