Apple Users Underwhelmed by iPhone 13 and Apple Watch Series 7, Survey Shows

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Apple device users are largely underwhelmed by the iPhone 13 lineup and the Apple Watch Series 7, according to the findings of a new survey by SellCell.



The survey asked 5,000 iPhone users aged 18 or over in the United States between September 23 and 30 what they thought of the recently announced ‌iPhone 13‌ models and ‌Apple Watch Series 7‌.

64 percent of users said that the ‌iPhone 13‌ lineup is “not very” or “not at all” exciting. 21.5 percent felt that the ‌iPhone 13‌ models are “somewhat” exciting, and only 14.4 percent said that they are “extremely” or “very exciting.”

A minority of respondents, 23.3 percent, intend to upgrade to an ‌iPhone 13‌ model, which is a 20.5 percent drop from a pre-launch survey conducted two months ago that put purchase intent for the ‌iPhone 13‌ as high as 43.7 percent. This indicates a significant decline in interest around the ‌iPhone 13‌ after it was announced.

Among the 23.3 percent that intend to upgrade to an ‌iPhone 13‌ model, the 6.1-inch iPhone 13 Pro is overwhelmingly the most popular pick with 42.5 percent of responses. The 6.7-inch ‌iPhone 13 Pro‌ Max was the next most popular with 26.3 percent, followed by the standard 6.1-inch ‌iPhone 13‌ with 22 percent.

The 5.4-inch ‌iPhone 13‌ mini continues the trend

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