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In a new interview, two Apple executives have discussed Apple’s wide range of Apple Watch band options for customers, how they’re designed, and their thinking behind them.
Evans Hankey, Apple’s vice president of industrial design, and Stan Ng, Apple’s vice president of product marketing, recently spoke to HYPEBEAST about Apple Watch bands.
Apple has a wide range of Apple Watch bands for customers to choose from, and the design of the Apple Watch allows them to quickly change their bands as they please, a typically hard thing to do with traditional watches.
When considering the ability for users to change their watch face, the watchband style and color, and the material of the Apple Watch casing itself, Hankey said customers have “an unbelievable number of potential combinations, well into the thousands” of styles to use.
One hallmark character of the Apple Watch is that bands from previous years have, so far, been compatible with the newest model in the same size. For example, with the Apple Watch Series 7, Apple increased the case sizes to 41mm and 45mm, and yet, watch bands for 40mm and 44mm Apple Watch models remain compatible.
Hankey said that backward compatibility remains a top priority for the Apple Watch team.
Since the first Apple Watch to today’s Series 7, the interchangeability of the band has been a cornerstone of the product. Between the band style and color, the material of the Watch housing, and which Watch face you’ve selected and customized, the system affords an unbelievable number of potential combinations, well into the thousands. Each time we have refined the Apple Watch’s design, we have pushed ourselves to maintain backward compatibility, which has been no small feat as the display has grown over the years.
For us, the band is not at all about technology — each band expresses our love for materials, craft, and the process of making.
Apple Watch bands themselves include no technology, but their design plays an important role in making sure that functionality of the Apple Wat
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