Apple Accused of False Marketing and Fraud Over M1 MacBook Display Issues

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Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, misconduct in customer support, and violation of consumer law.



The lawsuit, filed this week in the Northern District of California, represents Apple customers across the United States who have faced hardware defects in their M1 MacBook Pro and ‌MacBook Air‌.

Over the last several months, a significant number of customers have reported that the displays on their new Apple silicon MacBooks have suddenly cracked or displayed black horizontal and vertical lines, making them unusable. As the lawsuit alleges, those customers said that the cracks and malfunctions were caused by a hardware defect rather than by the user themselves.

While addressing those complaints, the lawsuit attempts to cast a larger shadow over Apple’s “deceptive marketing” and “fraudulent” business practices. The lawsuit accuses the Cupertino tech giant of falsely advertising the 13-inch displays in the MacBook Pro and ‌MacBook Air‌ as “premium [in] quality, reliability, and durability,” despite Apple allegedly knowing the opposite.

Apple is accused in the lawsuit of purposely deceiving customers by extolling the quality of the displays in the MacBook Pro and ‌MacBook Air‌. According to the case, Apple engaged in fraudulent business practices since its “rigorous testing” of the displays before their release should have made the alleged defect apparent. Despite that, the company continued to release the product.

Despite this knowledge, [Apple] failed to disclose and actively concealed the Screen Defect from…the public, and continued to market and advertise the [laptops] as state-of-the-art premium and durable laptops when in fact normal operation…often results in catastrophic damage, rendering the devices unusable.

“To ensure durability, we assessed the 13-inch &zwn

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