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The App Store ecosystem facilitated an estimated $643 billion in billings and sales in 2020, an increase of 24 percent year-over-year, according to an Apple-commissioned study done by Analysis Group economists.
The study, “A Global Perspective on the Apple App Store Ecosystem,” comes as Apple awaits a decision in its ongoing trial with Epic Games, much of which focused on App Store policies and fees. Epic Games and other developers have been unhappy with Apple’s 30 percent cut, with Epic Games lobbying for alternative app store options while Apple fights to prove the value of the App Store as it exists now.
Analysis Group’s research looked at how the App Store ecosystem shifted amid the pandemic in 2020, highlighting the ways Apple’s platform helped small developers (those with less than one million downloads and less than $1 million in earnings), as well as exploring how the App Store has benefitted developers over the course of the last five years.
The $643 billion total estimate for 2020 takes into account various app monetization strategies, and 90 percent of the $643 billion comes from sales outside of the App Store, which Apple says it collected no commission on. These sales include general retail, travel, food delivery and pickup, ride hailing, and grocery store orders, with physical goods and services representing the biggest category. Basically, when you shop in an app, purchase food delivery, or order a Lyft ride on your iPhone, the study counts that as commerce facilitated by the App Store.
Analysis Group suggests that sales enabled by the App Store increased by $124 billion compared to 2019, marking 24 percent growth. Much of this growth came as people shifted to staying inside and doing more business online because of the pandemic. Billings and sales
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Read the original article: App Store Ecosystem Responsible for Estimated $643 Billion in Billings and Sales in 2020, According to Apple-Commissioned Study