ChatGPT Ad Tracking Cookie Follows Users Across Third-Party Advertiser Websites

OpenAI’s advertising measurement system appears to use a cross-site cookie that can link activity on advertiser websites to a person’s ChatGPT account. The cookie, named __obi, is created. At the same time, a user visits ChatGPT and can later be sent back to OpenAI when that user loads sites running OpenAI’s advertising pixel. The mechanism […]

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