When Google unveiled Gemini 3 on 18 November 2025, most headlines focused on its leaps in reasoning, multimodality, and performance. But executives should look past the model-to-model comparisons. Gemini 3’s real significance is structural. Part of a Broader Trend — Accelerated by Gemini 3 AI assistants have already begun moving inside enterprise workflows. Microsoft Copilot, for example, has embedded OpenAI models deeply into the Microsoft ecosystem for some time, enabling users to query documents from office.com, summarize inboxes, act on Teams content, and automate tasks across Office 365. Gemini 3 continues — and accelerates — this trend in Google’s environment.It […]
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